Yarok Beauty Kitchen

39 West 19 Street suite 610
New York, NY 10011

Located in the heart of New York City's Chelsea neighborhood, YAROK Beauty Kitchen is an intimate salon dedicated to the YAROK lifestyle of organic, sustainable beauty. Here, Mordechai Alvow, an essential oils chef of sorts, has built a creative and calming environment for his top notch haircuts, organic hair coloring and exclusive YAROK sensory hair and scalp treatments. Yarok Beauty Kitchen

This is not a hectic salon with a revolving door of stylists or rushed appointments. At YAROK Beauty Kitchen you have front row access to the magic that comes from blending century old ingredients with modern technology. Watch Mordechai as he custom blends your hair color in glass beakers or as he tailors an aromatic, essential oils treatment just for your particular hair needs.

Forget being assaulted with noxious fumes, this three-chair salon was created as a sensorial antidote to chemically fueled salons. Remember that all of the products used during your visit have been tested for results but also kindness to your senses and the earth.

To make an appointment to see the stylists and Mordechai or to schedule a YAROK sensory hair and scalp treatment call  212.876.4293

Yarok Beauty Team

Mordechai Alvow

Mordechai Alvow

Hair Stylist
Mordechai Alvow is an editorial stylist and the founder of Yarok Haircare, a budding, botanically-based line of restorative hair care.

Brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, InSTYLE, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, to name a few, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.

Alyona Ryvkina

Alyona Ryvkina

Hair stylist
Alyona has always had a passion for earthly beauty. She began her work with hair at 14 years old at her home in Odessa, Ukraine. When she moved to New York City, she assisted in the city's top salons, being trained by leading experts in the industry.

Her calmness and peaceful energy lends itself to attentive, thorough, and thus exceptional salon service. Moreover she is deeply concerned with the environment, and eager to educate others on sustainable practices, which is why she fits in so well at Yarok. Working at Yarok provides Alyona with a platform that combines her vision for aesthetics and a healthy, organic lifestyle.

Aside from her accomplishments in the organic beauty industry, Alona also holds a B.B.A. in Entrepreneurship and Management from Baruch College. Much of her free time is spent volunteering, and she dreams of one day organizing an organic garden that will benefit her local community.

Damian Daffara

Damian Daffara

Brand Manager
The Brand Manager at YAROK, Is responsible for the communication, business development and customer service at beauty kitchen.
His extensive experience in Sales, Customer Satisfaction and General Administration plays a key role as a liaison between YAROK and their clients to ensure proper lines of communication. Damian is a loyal and a dedicated individual who has a great deal of ambition.
Moreover, his responsibilities at YAROK include developing and implementing a comprehensive strategic marketing strategy to ensure that YAROK is well-regarded as a preferred provider of organic hair products, and to increase sales opportunities. Eager to learn and always ready to face challenges and successfully overcome them.
Jennifer German

Jennifer German

Hair Assistent / Customer Service
Jeniffer is from Ecuador where she dives deep into her cultural and has a bubbly personality.

Jeniffer joined the Yarok family almost two years ago. She has been super excited to be assisting Mordechai Alvow and the Yarok family.

She has learned much about natural ways of styling and coloring, while developing her experience in the hair industry. Specializing in naturally remedied scalp treatments, her fingers will work magic spells over your hair and scalp putting you into a zen trance.
She also deals with consumer service and scheduling of appointments.



Hair & Scalp Treatment
$75 - $125, 30 min.

Using YAROK's exclusive hair and scalp serums this 30 minute treatment is activated by an invigorating scalp massage to enhance your circulation and increase the product's penetration. The serum combines a powerful blend of Pure Yarrow and Avocado oils with antioxidants to replenish your scalp - literally sparking hair's youth. This is the perfect partner for hair that has been treated with Keratin.

Want to know more about YAROK FEED YOUR YOUTH?


The Organic Color System
$125 - $300 and up, 45 - 90 min.

Using the Organic Color System brand of hair color is safer and healthier than traditionally toxic alternatives. And you don't sacrifice results. The product is guaranteed to exceed your expectations and give you more lustrous hair and longer lasting results. This product line is made with certified organic ingredients and its at least 88.7% natural. There is no ammonia, parabens, formaldehyde, plastics, SLS, or thioglycolates. It is 100% vegan friendly & cruelty-free, no animal testing, no animal byproducts and made with environmentally, socially and "fair trade"

The organic color system covers gray hair and can safely lighten hair. Color lasts from four to eight weeks without getting dull or brassy.



$75 - $125, 30 min.

A good blowout should look uncontrived and work with your facial structure. Our blow out doesn't use sticky styling products so your hair has natural movement versus being pin-straight and limp. With proper maintenance a blowout can last at least three days.


$125 - $300, 60 min.

Clients are always given pre-shampoo consultations and are asked questions about how much styling they are interested in doing each day, what kinds of products they currently use, what their hair pet peeves are and then a recommendation on hair shape and style is made. (Inspiration pictures welcomed.)


$75 - $150, 45 min.

Face shape, hair texture and lifestyle are taken into account before styling begins.


$200 - $500, 90 min.

An "updo" can be very natural like a swept up messy chignon or slick and sophisticated for red carpet or weddings.


$200 - $500, 60 min.

Yarok beauty kitchen introduces other wellness and beauty brands so that you can continue your journey on a healthier more balanced path. Only brands and services that think like we do, who take care of the planet, and use the purest ingredients earn the right to be considered Yarok-approved.

We host monthly pop-up experiences in the salon to introduce you to new products and services. Please ask to subscribe to our mailing list for new updates.

Yarok Beauty Kitchen is an intimate and personal salon. We make sure that during your appointment you are our sole focus - we don't double book or rush you. When you make your appointment you will be asked for a credit card to hold your reservation with a YAROK specialist. Don't worry about forgetting the exact appointment because we will always call two business days before that appointment to remind you.
Please understand that when you forget or cancel your appointment without giving enough notice, we miss the opportunity to fill that appointment time.

Canceling less than 24 hours before your appointment will result in a charge equal to 50% of the reserved service amount.

"NO SHOWS" will be charged 100% of the reserved service amount.

Appointments made within the 24 hour period and need to cancel, the client then must cancel within 4 hours of appointment time or will result in a charge equal to 50% of the reserved service amount.

As a courtesy, we require a two-week cancellation notice. Cancellation not within the required time will result in a cancellation fee of 50% (fifty) of the total services.