Mordechai Alvow is an editorial stylist and the founder of Yarok Haircare, a budding, botanically-based line of restorative hair care.
Yarok represents the convergence of Mordechai's global perspective, his intuitive styling approach and his on-going quest for performance-driven products that are healthy for both clients and stylists. Using modified, traditional recipes of nutrient-rich base and essential oils, Yarok products are formulated exclusively from organic, wildcrafted and otherwise responsibly-harvested plant ingredients, hand-picked for their medicinal and sensory benefits throughout history, and sourced from pristine locales around the world. The products are created fresh, in small batches, to preserve their freshness, integrity and performance.
When he's not focused on product innovation, Mordechai travels the world as an editorial artist, brilliantly interpreting fashion and trends into uniquely fresh and wearable hairstyles. He has worked with scores of designers, advertisers, photographers and celebrities, his work gracing the pages of Allure, ELLE, InSTYLE, Marie Claire, New York Magazine and VOGUE. Mordechai's celebrity clients include Melania Trump, Naomi Watts and Vanessa Minnillo, to name a few, and his international runway experience includes Alexander McQueen, Anna Sui, and Yohji Yamamoto. He brings this runway influence to his salon clients through his technical mastery of cut and color.
Previously Mordechai owned the MOTY MOTY Salon at the swank Equinox Sports Club on Manhattan's Upper East Side. It was here where the idea for Yarok, which means "green" in Hebrew, was born and where he experimented with homespun, oil-based formulas to revitalize and replenish the hair and scalp of his health- and fitness-minded New York City clients. Yarok has since grown into a flourishing hair care collection, embraced by the media and expanding its presence to high-end salons, medical spas and specialty retailers across the US.
Mordechai divides his time between New York City, Chicago, Miami and Israel and London.
Hair appointments with Mordechai could be reserved at Yarok Beauty Kitchen, (212) 876-4293.